The jingle is part of the Grab Your Cup campaign led by the environmental charity Hubbub supported by the Greater Manchester Combined Authority as part of the Mayor’s Plastic Free GM campaign.

It aims to increase the uptake of reusable cups from less than 5% to 10%, and if successful this would reduce the number of disposable coffee cups used in Manchester each year by at least 1.2 million. High street chains Caffe Nero, Costa, Greggs, McDonald’s and Starbucks are being joined by independent stores across Manchester to share the message and this will be supported by adverts in the heart of the city.

Research released today by Hubbub found that the people of Manchester buy an average of 4 take away hot drinks each week, with 1 in 6 buying at least one a day. Across the UK, the research found that over two-thirds (69%) of people have their own reusable coffee cup but only 1 in 6 say they remember to use them every time they buy a hot drink.

Mayor of Greater Manchester, Andy Burnham said: “In Greater Manchester we are determined to eliminate single-use plastics and we can all do our bit to make that happen. While our cafes, hotels and restaurants all play a huge part in this, we need our residents to make responsible decisions, such as carrying and using their own reusable coffee cup rather than using a single-use one. If we all make an effort to make these small changes, we really can make a difference.”

Gavin Ellis Co-founder and Director, Hubbub said: “We’re really pleased to have Huey’s support to share the message that a reusable cup is the best environmental option for take-out teas and coffees, and it saves money too. This collaboration is a first of its kind for an environmental charity, and Huey has come up with a real ear worm which will help make sure that people remember to grab their reusable cup on the way out of the house.”