main logo


pieces of plastic have been saved from entering the waste system

Fulfilled Plastic-Free Shopping


Nestled in the picturesque town of Ramsbottom, Fulfilled is a pioneering shop that is leading the way in creating a ‘single use plastic’ free town.

Fulfilled is the brain child of Abbie Sellers

Abbie is a person on a mission to inspire and educate others to reduce their plastic waste footprint through sustainable shopping habits. Abbie has a background in conservation charity work, so has first-hand experience on the destructive effects of plastic pollution on ecosystems.

Abbie says “the problem of plastic pollution was on my mind a lot, and I wanted to do something that would make a positive impact”.

She opened Fulfilled on the 1st September 2018 and has already inspired customers to make both simple and radical changes when it comes to packaging. Abbie explains that many customers “don’t realise the scale of the issue and their own impact. For example, women choosing reusable sanitary products can save around 5000 disposable products from being used in just half their life time”.



Since opening Fulfilled, Abbie has kept track of the amount of plastic customers have saved by not buying into disposable packaging, and rather investing in sustainable long-term replacements – such as reusable coffee cups and metal straws. She has calculated that a whopping 92,760 pieces of plastic have been saved from entering the waste system – and this is just since 1st September last year!




That’s not all, she is also part of a campaign group made of residents and businesses called Plastic-Free Ramsbottom, created by councillor Kevin Thomas. They are working with Surfers against Sewage to gain accreditation by meeting different targets around reducing single use plastic. If they achieve their aims, Ramsbottom would be the first town in the North West to hold the prestigious title of Single Use Plastic-Free Town. Plans to work with a number of local community groups and businesses in 2019 are already in place to build momentum for the campaign.

“Becoming a ‘single use plastic-free’ town can only be achieved if we work together. Ramsbottom is a perfect example of this and how we can make a huge difference and inspire others to follow” says Abbie.


Address – 8 Silver St, Ramsbottom, Bury BL0 9BJ

Website –
Twitter – @FulfilledShop
Facebook – FulfilledShop

Sign the pledge


On this site you’ll find lots of information, advice and guidance to help you reduce the amount of single-use plastics you use. We want to help you make the right choices – whether that’s choosing to remove some products (always the best option), choosing a re-usable alternative (next best option) or switching to easily recyclable items.

The first step is to sign our pledge and commit to take action to reduce avoidable single-use plastics across Greater Manchester. By making a commitment today you can help to make Greater Manchester one of the greenest UK city regions. We are always adding new content to our site so keep checking back for further information.  

Success Stories

Reduce, Reuse, Refill, Repeat

REFILL. REFRESHED. City to Sea have taken their award-winning Refill campaign to the next level! Refill will always be a drinking water campaign, but plastic polluti....

Keeping reusable coffee cups on the menu

#CONTACTLESSCOFFEE The #ContactlessCoffee campaign has been launched by City to Sea in partnership with Better Food to advise cafes and restaurants on how to safely use ....

Refill Greater Manchester

It's looking good for Greater Manchester to be one of the greatest Refillable regions in the UK! We're growing our network of local refill schemes day by day - so whethe....

Paper Bee Sip Straws

A new straw joins the hive — The Manchester Bee Paper Sip Straw! The sip straw is a neat 5.5” (14cm) with a small bore, and is the perfect size for cocktails, mixed ....

M20 Refills

Despite the fact that there are now a wide range of eco-friendly cleaning and personal care products on the market, the majority of them still come in single-use plastic ....

Envirolution Festival

Envirolution is a volunteer-led one day festival held annually at Platt Fields Park in Fallowfield The festival celebrates all aspects of living sustainably. It’s free....

Gronn Eco Salon

Sustainability is clearly something that’s very close to Rachael Kennedy’s heart… “I guess I’ve always been what you would call a conscious consumer”, says ....


Working with pubs, bars, restaurants and other businesses using disposable food items ...they help the businesses to transition to sustainable alternatives and become pl....

Paper Bee Straws

Paper bee straws are creating a plastic-free buzz around Greater Manchester Their arrival is part of a growing range of initiatives that all contribute towards the Mayor....


Grindsmith began as a paperless business ...but for owner Pete, that just simply was not enough! The next step was to use plastic packaging alternatives such as large re....


Fulfilled is the brain child of Abbie Sellers Abbie is a person on a mission to inspire and educate others to reduce their plastic waste footprint through sustainable sh....


The products on offer ...are free from single-use plastics, and the business was created in response to owner Nikki’s frustration at how difficult it can be to find pl....

#ChoosetoReuse #PlasticFreeGM

Living with less plastic is made easy thanks to the @Refill app!

It’s time to transition away from our disposable culture, towards systems of reuse and refill. Get the app and join the Refill Revolution!


...Read more